Details & Info
Developed information web architecture and design for for Grammy® Award winning ensemble Joe McCarthy’s Afro Bop Alliance. Project objective was to heavily showcase multimedia assets in order to encourage video & audio consumption, and concert ticket sales. Work scope included wire framing, layout design, photo research and retouching, copywriting, video editing, and email & hosting administration.
Joe McCarthy is the founder, leader, producer, and drummer of The New York Afro Bop Alliance Big Band (NYABABB), a 2023 Latin Grammy® Award nominee in the Best Arrangement category and winner of the 2008 Latin Grammy® Award for Latin Jazz Album of the Year, for the Heads-Up release, Afro Bop Alliance featuring Dave Samuels, which was also nominated in the same category for the 51st Grammy® Awards.
Before & After
Home Page
Converted the home page to a one-page format, including key information from each section of the website, while top-loading video elements and image links relative to artist core brand.
Albums
Created dedicated pages for each album, including a playlist, related videso, and links to listen or purchase on all available platforms,.
Education
Developed a microsite to feature all educational services — including workshops, online lessons, publications, and archival information.
Press
Consolidated all press coverage on one page, along with along with individual pages containing the coverage highlights, links to original media outlet, and related assets.
Artist Page
Refinee the artist page to feature the bandleader, along side easily accessible links to artists assets for promoters and press.
Band Page
Refinee the artist page to feature the bandleader, along side easily accessible links to artists assets for promoters and press.
